Summer summary
The summer was brilliant and flashed through way too fast. We were keeping balance between work and leisure. In between of holidays and travels we got ready for the cold season, developed new items and took part in many inspiring events. Here are some key episodes from Mekoome summer:
Antoniuse Moeshow 2019
In the beginning of June we took part in Estonian Fashion Festival in Tartu. Mekoome`s debut collection «Knitted Cityscapes“ was introduced at Antonius fashion show. It was our firts experience – never before we had to deal with preparing to that kind of event. The team was amazing – models, make-up artists and hairdressers. We met so many amazing young designers at the backstage and shared together the moments of stress and happiness.
Pitti Filati 2019
In the end of June we visited the most important exhibition fair of yarns in Europe and probably in the world — Pitti Filati. It takes place twice a year in Florence, Italy. The greatest spinners from Italy, Japan, Great Britain and other countries introduce new collections of yarns for knitwear manufacturers and top designers. Pitti Filati is not just a fair, but also a platform for research, development of new concepts and contests for young talents.
This time the topic of Pitti Filati was SUSTAINABILITY. “Sustainability redefines the present and future in the world of yarns for the FW 2020/2021. Innovation guides us towards an ever greener approach: the microscopic effect is the impression on the materials of a direction that is sustainable and attentive to the wellbeing of the planet. Being innovative and sustainable means investing in technology and research, respecting the environment and people: from machinery certified for reducing chemical substances, from the traceability of the batches to the use of renewable energy, from the adobtion of environmentally sustainable paper to water purification systems.“
This approach to the yarn production totally matches Mekoome values and makes us confident in what we do. During the fair, we found many contacts with new spinners. We tested many new yarns and wool blends that are 100% natural and eco-friendly.
Tip of the summer:
When going to Italy for exhibition, don’t go ONLY for exhibition. Take your time and travel around a little bit — Italy is the best place to get inspiration.
Product announcement:
Either you are meditating after visit of Pitti Filati or just enjoying Midsummer Day’s fire in home-sweet-home Estonia, Mekoome’s lightweight cardigans would bear company for you.
